The question of identity haunts us, we inhabitants of the 20th and 21st centuries, underlying all our political excesses and extremes, playing a central role in the culture war tearing us once again asunder. We are adrift in chaos and longing, in the absence of a firm identity, no foundation underfoot, nothing to strive toward, prone in our lacking conscious and unconscious to decomposition and strife. Something must unite our atention and our action, so that we are integrated, psychologically. Something must unite our interests and endeavours, collectively, so that we can cooperate and compete peacefully, productively, reciprocally, and sustainably. How then should our identity be conceptualised and embodied, practically and ideally? What opportunities beckon, if that question is answered, in an optimal fashion? What pitfalls lurk if we err?