This book explains Ben Settle's technique of combining entertainment with information to persuade people into purchasing your products and services. The book is based on a presentation Ben taught to the copywriters at Agora Financial about creating copy that your customers look forward to reading. He also includes some excerpts from his newsletter on the topic and gives some examples of actual emails he has sent using this technique. This is a book for copywriters who want to write in an engaging way that makes their readers pay attention.