Ex-military PI, Tammy Wayne, tracks serial killers for a living. With the help of her colleague Arlene she locates a killer known as The Pimp, who killed her sister Holly. The Pimp has Tammy under surveillance, coming and going to her house as he wants, sending her Holly’s body parts. The Beekeeper, a killer that abducts women and coats them in latex before killing them, enters the story. Both killers collect body parts. Karen Sincere is married to dangerous and disturbed Micky Sincere. His obsession with bees convinces her Mickey is leading a double life as a killer. She hires Tammy, who begins tailing Micky and discovers he is gay and is involved with a gangster named Gary Krane. Karen meets the handsome Julius Gold in the exclusive Attic bar in Canary Wharf and starts an affair with him. The model Kitten Rogers, aka Ashley Greene - also having an affair with Julius - hires a detective. Ashley is convinced Julius is hiding something. The Pimp closes in, abducting Tammy, Arlene and Ashley. Only Julius can save them - the man hiding his involvement with a gangster. A novel replete with characters leading double lives, Insincerity's secrets are not yielded until the final pages.