Genre fiction titles generated over $2,000,000,000 in 2011, yet few guides on book marketing will tell you how to best promote romance, mystery or science fiction novels. Most of the titles on book promotion deal with non-fiction, which is significantly different (and in many ways easier) than genre fiction. Intent to Sell is the only book designed to help authors learn about how to market their own popular fiction novels; it's a wealth of knowledge on how to approach the ever changing market of book promotions. The book includes marketing strategies on: •launching a new fiction title •promoting a series •what to do if the book is nominated for an industry award •radio and television interviews •etiquette in approaching reviewers and media Attention is given to book tours, blogs, and includes a new chapter on social media and marketing eBooks. Industry terms are explained and a list of requirements for a marketing campaign is included. The book also contains an index of marketing resources including review sites and handy sites for marketing communications. "Solid advice from the trenches of self-promotion." —Donald Maass, president of the Donald Maass Literary Agency and author of Writing the Breakout Novel If you're a new author, a self-published author or print on demand, I can't recommend this book more highly. -Murder on the WooWoo Express Written by Jeffrey Marks, who holds an MBA and has worked in the marketing field, he walks the reader through the basics of marketing from websites and press kits to touring and nominations. Marks is the long time moderator of MurderMustAdvertise, a website committed to marketing and advertising and Yahoo Group dedicated to marketing genre fiction.