Margins
Intercultural Business Communication book cover
Intercultural Business Communication
2000
First Published
3.50
Average Rating
126
Number of Pages

Part of Series

An introduction to the theory and practice of intercultural business communication for teachers, language trainers, and business people. Intercultural communication has become a 'hot topic' in the training of business people (both language-focused and general). Robert Gibson draws on his own experience as a training manager in a multinational company to provide an introduction to this diverse and fascinating subject. The book is organized into five chapters: Chapter 1: ('The intercultural challenge') looks at the 'why, what, and how' of Intercultural Communication. It provides definitions of intercultural communication, explains why it is important, discusses some of the barriers to intercultural communication, and explores some successful strategies for dealing with difference. Chapter 2: ('Cultural dimensions') presents the work of some of the leading figures in the field, and then goes on to discuss specific areas of interest, including: non-verbal communication, power relations, communication between individuals and groups, dealing with uncertainty, and communication between men and women. Chapter 3: ('Business communication') looks at the skills that business people need to function effectively at work and how these are affected by intercultural factors. These skills include: managing people, negotiating, socializing, giving presentations, advertising, and applying for a job. Chapter 4: ('Cultures') includes examples from a selection of cultures that are of special interest to business people, and discusses the attitudes in different cultures towards areas such as team work, motivation, communication style, and problem solving. Chapter 5: ('Going further') suggests ways of training people to develop intercultural skills. There is a recommended reading section at the end of the book as well as a full bibliography and a glossary of the key terms used in the field.

Avg Rating
3.50
Number of Ratings
10
5 STARS
30%
4 STARS
20%
3 STARS
30%
2 STARS
10%
1 STARS
10%
goodreads

Author

Robert Gibson
Robert Gibson
Author · 2 books

Robert Gibson is an interculturalist with over 30 years' experience of intercultural competence development in business and education. He worked for 18 years at the multinational engineering corporation Siemens where he led an international team of specialists providing intercultural services for individuals, teams, and organizations worldwide. He has taught at the University of Munich (LMU), Ingolstadt School of Management and Bologna Business School. Robert is a former Vice-President of SIETAR Europa and a member of the Advisory Board of SIETAR Deutschland. His publications include over 70 articles for the magazine Business Spotlight; his latest book 'Bridge the Culture Gaps' will be published by Nicholas Brealey/Hachette in November 2021.

548 Market St PMB 65688, San Francisco California 94104-5401 USA
© 2025 Paratext Inc. All rights reserved