It's That How to Build the Professional Service Firm of the Future by Lawrence K. Miles Are you a service professional committed to positively impacting your clients' and employees' lives? While there are many talented lawyers, doctors, accountants, and wealth managers out there, all too often these service professionals are not skilled business people. Larry Miles wants to change that. It's That Simple offers an array of actionable ideas and strategies geared to building the professional service firm of the future. Miles examines the

• How service businesses miss the opportunity to offer an exceptional experience for customers and employees
• The keys to recruiting, building, and sustaining a championship team
• The critical impact of a shared mission
• The importance of attracting great clients—and how to do it
• How to leverage new technology and why you must start now
• How to build enterprise value Service professionals are in the business of helping others. With its easy-to-follow wisdom and insight, It's That Simple helps these professionals become true business leaders. "When building a championship team with the Rockets, we used many of the same principles Larry outlines in It's That Simple . In the NBA, as in professional services, you've got to purposefully build your team and your culture in order to contend for the title. Larry's concepts and techniques are action-oriented and undeniably applicable."
• Leslie Alexander, former owner of the Houston Rockets "Amidst the ocean of 'the best' business books, It's That Simple stands out for its perfect blend of guidance across business fundamentals and management. Larry's humble and relatable style belies his methodical approach to providing the reader with a clear roadmap to value creation and business greatness."
• Eric N. Marton, former executive director, Cedars-Sinai Medical Center Larry Miles is an award-winning principal with AdvicePeriod, whose team's mission is to reinvent wealth management. He was named Innovator of the Year by WealthManagement.com in 2018 and was included in Investment News' "40 Under 40" list in 2017. His teams have been recognized in Inc. magazine's "Best Workplaces" and the Los Angeles Business Journal's "#1 Best Place to Work in Los Angeles." Larry also served as the youngest regional president of BNY Mellon Wealth Management and helped build and sell a national advisory firm. Larry, who graduated from Amherst College and has a master's degree from the London School of Economics, has taught leadership courses at MIT and belongs to the Young Presidents' Organization. He and his wife, Dani, live in Park City, Utah. To learn more, visit adviceperiod.com.