LA REVOLUCIÓN DEL MARKETING

La táctica dicta la estrategia

2020

Reposicionamento - Marketing para a era de competição, mudança e crise

2010

Repositioning

Positioning Father Jack. Trout's Final Work (Trout Business Classic)

2009

In Search of the Obvious

The Antidote for Today's Marketing Mess

2008

Jack Trout on Strategy

2004

A Genie's Wisdom

A Fable of How a CEO Learned to Be a Marketing Genius

2002

Big Brands Big Trouble

Lessons Learned the Hard Way

2001

The Power of Simplicity

1998

The New Positioning

The Latest on the World's #1 Business Strategy

1995

Differentiate or Die

Survival in Our Era of Killer Competition

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