Jane Pilcher is a sociologist at the University of Leicester, UK, with interests in gender, childhood, ageing and the life course. Jane Pilcher’s publications include books and articles on socially important subjects such as childhood, relationships between generations, and gender, especially the experiences of women within contemporary British society. As a ‘sociology expert’, Jane Pilcher has also acted as a consultant or advisor to print and broadcast journalists, to publishers and to organisations such as the Economic and Social Research Council and the Labour Party. In 2010, Jane Pilcher was appointed as the academic sociology consultant to Genergraphics Inc., a US marketing company specializing in generational market research, in the publication of their forthcoming book, Genergraphics.