Jay Baer is the co-author of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter & More Social. He is social media strategy consultant, and founder of the firm Convince & Convert, that works with leading companies and their agencies on social media integration. His Convince & Convert blog is one of the world’s top English-language marketing resources, as was ranked the #3 social media blog in the world. A founder of five companies, Baer has consulted for more than 700 companies on a variety of digital marketing and social media initiatives since 1994, and clients have included Nike, Sony, P&G, Monsanto, Caterpillar, MetLife, and Cadbury. A November, 2010 issue of Fast Company Magazine cited him as one of the three leading social media advisors in America.