Jay Strongman has always been involved in the underground elements of popular culture, both as a journalist and a participant. His writing credits include articles in The Sunday Times, The Face, i-D, Vogue and the New Musical Express. In 1979 Jay opened London’s first neo-rockabilly store before beginning a legendary career as a DJ and spending much of the ’80s and ’90s gigging around the world; he was the first Western DJ to play a warehouse party in the former Soviet Union. In 1997 he helped set up the UK’s first tiki clothing and record store. Jay currently lives in southern California.