Jeff Ryan is the author of A MOUSE DIVIDED: HOW UB IWERKS BECAME FORGOTTEN...AND WALT DISNEY BECAME UNCLE WALT and SUPER MARIO: HOW NINTENDO CONQUERED AMERICA. He has been published in Salon, Slate, Fast Company, Wired.com, Kotaku, and All Things Considered; and has been featured on NPR’s Marketplace, Time, Forbes, The New York Times, The Economist, The Independent, and Star Talk With Neil DeGrasse Tyson. He lives in Bloomfield, NJ, with his wife and two daughters. He swears this book was not undertaken to write off family vacations to Orlando on his taxes.