Jeff Sweat has made a living from words his entire career, as an award-winning tech journalist and as a pioneer of content marketing at Yahoo. He directed PR for some of the top advertising agencies in the country, and now runs his own PR and consulting firm, Sweat + Co. He grew up in Idaho as the middle of eight children—seven boys and one girl—and attended Columbia University in New York. Jeff lives in a big blue house in Los Angeles with his wife Sunny and their three kids, two cats, and two racing greyhound, and 37 fish. He loves to travel and writes everywhere he goes, even when there's not a desk. He likes karaoke and carpentry. He was once shot in the head with a nail gun, which was not a big of a deal as it sounds. But it still hurt like crazy.