John Baker is the creator of The Asking Formula and is known as America's #1 Asking Expert™; in addition to writing award-winning books, he is the President and CEO of READY Thinking Worldwide: a leading provider of thought leadership and training programs. His charismatic style and humorous delivery - combined with his powerful and unique content - has made him one of the country's most sought after speakers. Librarian Note: There is more than one author in the Goodreads database with this name. John's background includes extensive experience in sales, leadership and personal development. His past jobs included roles of COO and SVP at such leading firms as American Express and Ameriprise Financial. He currently serves the Secretary of Defense as an expert in the DoD's Yellow Ribbon Reintegration Program.