John Lamerton has been described as both a "normal bloke from Plymouth", and a "Routine Freak". He launched his first business - an Internet Marketing Company, despite:

1. Not knowing ANYTHING about running a company.
2. Not knowing ANYTHING about marketing.
3. Not even owning a computer, let alone knowing ANYTHING about the internet. Armed with a copy of "Internet Marketing for Dummies" and his girlfriend's parent's computer, John worked hard, made a lot of mistakes, and a little money (he earned £13.51 in his first NINE MONTHS!). He kept learning, and kept working harder and harder for years, and made more money. And then he read ONE line, in ONE book that changed EVERYTHING. John's "lightbulb 💡 moment", when he discovered the ambitious, lifestyle business. When he realised that you can design your business to deliver the lifestyle YOU want. That a "lifestyle business" doesn't mean scraping a living, and that you can merge ambition to grow, with being there for your kids. To have amazing holidays 🏝️ (and leave the laptop at home). To knock off early, and play golf. ⛳ John has been running ambitious, lifestyle businesses ever since - and his businesses exist PURELY to deliver the lifestyle he wants. Work to live. Not live to work. After exiting his business in 2016, John wanted to pass on everything he'd learned to small business owners who are struggling to succeed, and whose only strategy is to "work harder". He wanted to show them that there IS another way. That a "normal bloke from Plymouth", with NO experience, NO money, NO contacts, and NO knowledge of what he was doing, can achieve more than he ever dreamed - by becoming a "student of what works". John wrote his first book - Big Ideas... for Small Businesses as his blueprint for running a successful, ambitious, lifestyle business. John's second book, Routine Machine shows you how to turn consistency into your superpower, and how simple daily habits and routines can GUARANTEE you success. John is currently writing his third book "Evergreen Assets", which will be released in late 2021. 📚