Jonathan Wynn works at the intersection of urban and cultural sociology, and his dissertation project, *The Tour Guide: Walking and Talking New York*, is forthcoming (Spring 2011) with the University of Chicago Press (Fieldwork Encounters and Discoveries Series). His work has been published in *City & Community*, *Qualitative Sociology*, *Sociological Forum*, and *Contexts Magazine*, and he has a forthcoming article in *Cultural Sociology*. He is currently conducting a community study that highlights how place-based social media (e.g., Facebook, Google Maps, etc.) were used in a college town to mobilize social and material capital in the face of a lethal arson spree, and compares it to a similar event in a proximate, poorer community by using content analysis of over 640 community members’ online activity and traditional media, paired with interviews with key community stakeholders. In addition, he is also working on a comparative, multi–method analysis of three music festivals (the Country Music Association Festival in Nashville, the "Dunkin Donuts" Newport Folk Festival, and the South by Southwest festival in Austin, Texas), to examine how city stakeholders have adopted "festivalization" as an urban cultural policy, and the affects of city branding on both locals and visitors, event organizers and participants.