Advertising Secrets of the Written Word

The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs

1998

Marketing Secrets of a Mail Order Maverick

Stories & Lessons on the Power of Direct Marketing to Start a Successful Business, Create a Famous Brand Name & Sell Any Product or Service

1998

The Adweek Copywriting Handbook

The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

2006

Triggers

1999