New perspectives on product management by top industry leaders. Product School provides certified courses in Product Management, Data Analytics, Coding, Digital Marketing and Blockchain to professionals across 15 campuses worldwide. In addition to on-site campuses, we also offer the same courses, live online. Both on-site and online courses are taught by real-world product managers who work at top technology companies such as Google, Facebook, PayPal, Airbnb, LinkedIn and Netflix. www.productschool.com If you want to learn more about Product Management, Data Analytics, Marketing and more, head to our curated blog. productschool.com/blog Editors & Design: Nathan Thomas, Roy Cobby and Gabriela Araujo. Contributors: Katya Evdokimova, Jorge Jiménez and Dan Zirkelbach. All rights reserved. This book may not be reproduced or used in any manner whatsoever without our express permission except for the use of brief quotations in a book review or blogs. Please, give us credit if you decide to quote our book. © 2018 Product School.