Laurence Vincent is Executive Director of UTA Brand Studio where he develops brand strategies and creative campaigns for corporate clients and UTA talent. Before joining UTA, Larry was head of the strategy practice at the Los Angeles office of Siegel+Gale, a global strategic branding company owned by Omnicom. He has developed brand strategies for CBS, Coca-Cola, Disney, Microsoft, the NFL, and Sony Playstation. He has also written two books on branding. Brand Real was released in early 2012 and was selected as one of the best business books of 2012 by strategy+business magazine. Legendary Brands was released in 2001 and has since been translated into seven languages. Larry earned his MBA from USC's Marshall School of Business. He also earned his bachelor's degree from USC, where he attended the school of Cinema-Television.