Content strategy plays a vital role in digital transformation. If content isn’t put first, projects and organisations don’t end up doing so well. This book is an antidote to ‘content last’ experiences and ways of working. It discusses the organisational processes and the systems and rules you need to ensure your organisation is capable of producing quality content in a sustainable way, whether your organisation is large or small. From user needs, getting the right people in place, workflow and governance, this book will help you get ready to transform your content operations.