Macall is a researcher, advocate, and certified pediatric sleep consultant specializing in non-cry-it-out approaches. She has deep expertise in the sleep training research literature and parenting advice and she advocates for a change in how we think about sleep training. She also has unique expertise in the link between children's temperament and sleep behavior. She has a book on sleep for this population due to be published in late 2024. She has a B.S. in Human Biology from Stanford University and an M.A. in Applied Psychology from Antioch University, Seattle where she worked as a Senior Lecturer in the graduate Counseling Psychology program. She has conducted and presented research worldwide on sleep training advice, parenting, and the effect of temperament on sleep. She is also a certified Gentle Sleep Coach in private practice, as well as with the women’s telehealth platform, Maven Clinic. She comes to this work because she had two sensitive, alert, intense children, and she didn’t sleep for 18 years.