2008
First Published
4.22
Average Rating
291
Number of Pages
In a presidential campaign, a candidate “Are you better off today than you were four years ago?” Sticky ideas must carry their own credentials. Offer people the chance to test your ideas themselves–a “try before you buy” philosophy. People want to believe your ideas, so give them a reason to. Examples include the Nobel-winning scientist no one believed, flesh-eating bananas, and the human-scale principle.
Avg Rating
4.22
Number of Ratings
123
5 STARS
49%
4 STARS
30%
3 STARS
16%
2 STARS
4%
1 STARS
1%
goodreads
Author
Chip Heath
Author · 8 books
Chip Heath is the professor of Organizational Behavior in the Graduate School of Business at Stanford University. He received his B.S. degree in Industrial Engineering from Texas A&M University and his Ph.D. in Psychology from Stanford. He co-wrote a book titled Switch How to Change Things When Change Is Hard with his brother Dan Heath.
