"Elegant and concise." - NY Times "Top 10 Psychology Book of the Year." - Blinkist Fans of Dr. Robert Cialdini, Daniel Pink, and Malcolm Gladwell will enjoy this in-depth look at the often surprising magic behind words. Words inspire. Words influence. Words sell. But why? And how can we use words to better communicate our message so it truly connects? By exploring seven "magic words", Tim David explains the important psychology behind how what we say affects those around us in business and in life. Full of startling scientific research, humorous anecdotes, and word-for-word scripts, David lays out the secrets of exactly what to say (and what to STOP saying) so our words have the magical effect we desire. Managers, salespeople, and parents will "A clear blueprint for building connections and transforming relationships." - David Horsager, bestselling author of The Trust Edge "We always knew that sticks and stones may break our bones, and now we know exactly what words do to the human brain. Great book!" - Scott Barry Kaufman, Scientific director of the Imagination Institute