"Programming is black and white. Marketing is a world of gray." Quit looking for that magical growth unicorn. You don't need to win the startup lottery. You can earn a good income from building and launching your own products. This book will teach you everything you need to get started:

1. How to build something people want
2. The Lean Marketing Stack
3. How to build momentum before you launch
4. A launch plan and checklist
5. How to get more leads after you launch Using step-by-step instructions, you'll learn market research tactics that help surface solid product ideas. Armed with this research, you'll be able to create your product with confidence, knowing that you're meeting a legitimate need. No more guessing! You'll also learn how to grow a launch list from the moment you start building your product. Don't worry about launching to crickets. This time you'll have people waiting to purchase your product on day one.