Masters of Enterprise

By H.W. Brands

1999

First Published

3.97

Average Rating

369

Number of Pages

11H16M

Audio Length

From the early years of fur trading to today's Silicon Valley empires, America has proved to be an extraordinarily fertile land for the creation of enormous fortunes. Each generation has produced one or two phenomenally successful leaders, often in new industries that caught contemporaries by surprise, and each of these new fortunes reconfirmed the power of fanatically single-minded visionaries. John Jacob Astor and Cornelius Vanderbilt were the first American moguls; John D. Rockefeller, Andrew Carnegie, and J. P. Morgan were kingpins of the Gilded Age; David Sarnoff, Walt Disney, Ray Kroc, and Sam Walton were masters of mass culture. Today Oprah Winfrey, Andy Grove, and Bill Gates are giants of the Information Age. America has again and again been the land of dizzying mountains of wealth. Here, in a wittily told and deeply insightful history, is a complete set of portraits of America's greatest generators of wealth. Only such a collective study allows us to appreciate what makes the great entrepreneurs really tick. As H. W. Brands shows, these men and women are driven, they are focused, they deeply identify with the businesses they create, and they possess the charisma necessary to persuade other talented people to join them. They do it partly for the money, but mostly for the thrill of creation. The stories told here—including how Nike got its start as a business-school project for Phil Knight; how Robert Woodruff almost refused to take control of Coca-Cola to spite his father; how Thomas Watson saved himself from prison by rescuing Dayton, Ohio, from a flood; how Jay Gould nearly cornered the gold market; how H. L. Hunt went from gambling at cards to gambling with oilleases—make for a narrative that is always lively and revealing and often astonishing. An observer in 1850, studying John Jacob Astor, would not have predicted the rise of Henry Ford and the auto industry. Nor would a student of Ford in 1950 have anticipated the takeoff of direct marketing that made Mary Kay Ash a trusted guide for millions of American women. Full of surprising insights, written with H. W. Brands' trademark flair, the stories in "Masters of Enterprise" are must reading for all students of American business history.

Avg Rating

3.97

Number of Ratings

172

5 STARS

25%

4 STARS

49%

3 STARS

24%

2 STARS

1 STARS

goodreads

Author

H.W. Brands

Author · 33 books

Henry William Brands was born in Portland, Oregon, where he lived until he went to California for college. He attended Stanford University and studied history and mathematics. After graduating he became a traveling salesman, with a territory that spanned the West from the Pacific to Colorado. His wanderlust diminished after several trips across the Great Basin, and he turned to sales of a different sort, namely teaching. For nine years he taught mathematics and history in high school and community college. Meanwhile he resumed his formal education, earning graduate degrees in mathematics and history, concluding with a doctorate in history from the University of Texas at Austin. He worked as an oral historian at the University of Texas Law School for a year, then became a visiting professor of history at Vanderbilt University. In 1987 he joined the history faculty at Texas A&M University, where he taught for seventeen years. In 2005 he returned to the University of Texas, where he is the Dickson Allen Anderson Centennial Professor of History and Professor of Government. ~ He has written twenty-two books, coauthored or edited five others, and published dozens of articles and scores of reviews. His books include Traitor to His Class, The Money Men, Andrew Jackson, The Age of Gold, The First American, TR, The Strange Death of American Liberalism, What America Owes the World, and The Devil We Knew. His articles have appeared in the New York Times, the Wall Street Journal, the Washington Post, the International Herald Tribune, the Boston Globe, the Atlantic Monthly, the Smithsonian, the National Interest, the American Historical Review, the Journal of American History, the Political Science Quarterly, American History, and many other newspapers, magazines and journals. ~ His writings have received critical and popular acclaim. The First American was a finalist for the Pulitzer Prize and the Los Angeles Times Prize, as well as a New York Times bestseller. The Age of Gold was a Washington Post Best Book of 2002 and a San Francisco Chronicle bestseller. Andrew Jackson was a Chicago Tribune Best Book of 2005 and a Washington Post bestseller. What America Owes the World was a finalist for the Lionel Gelber Prize in international affairs. The Wages of Globalism was a Choice Outstanding Academic Book winner. Lone Star Nation won the Deolece Parmelee Award. ~ He is a member of various honorary societies, including the Society of American Historians and the Philosophical Society of Texas. He is a regular guest on national radio and television programs, and is frequently interviewed by the American and foreign press. His writings have been published in several countries and translated into German, French, Russian, Chinese, Japanese, and Korean.