I've worked in the corporate world of marketing analytics for over 20 years. My PhD is in marketing science (and no, that is NOT an oxymoron). I've published two non-fiction books, Marketing Analytics and Advanced Customer Analytics. Marketing Analytics has also been translated into Chinese and Polish (yes, Polish.) I used those texts in teaching my graduate school classes. My first novel, SEGMENT OF ONE, is an analytic thriller that uses marketing analytics as a plot device which seemed unique, exciting, and very fun.