
Michelle Simms-Reiter is a proven leader in real estate development and investment, with a track record of building multi-million-dollar companies and delivering strong returns for investors. As co-founder and managing partner of Blue Wave Developers, she brings decades of experience in scaling businesses, structuring high-value real estate projects, and leading organizations through dynamic market cycles. Michelle’s career is marked by extraordinary achievement. She co-founded and grew a woman-led homebuilding company from $0 to $85 million in annual revenues, expanding the team from two employees to more than 50 and becoming the largest privately held homebuilder in the region. Even during the Great Recession, she guided the company with disciplined strategy and innovative planning, ensuring not just survival but sustained growth—culminating in its acquisition by the nation’s largest homebuilder in 2018. Known for her ability to build high-performing teams and trusted investor relationships, Michelle combines financial acumen with a keen eye for design and market opportunity. Having earned many prominent awards both personally and through the achievements of her company in leadership and culture, she founded the Performance Motivator™️ System as a process for creating winning cultures and teams. When Michelle and her husband and business partner are not working and investing in companies and real estate, they spend their time with their three kids, two dogs traveling and having as many adventures possible.
Activating the Performance Motivator System to Attract, Retain, and Motivate People
2024

Activating the Performance Motivator System to Attract, Retain, and Motivate People
2024
Activating the Performance Motivator System to Attract, Retain, and Motivate People
2025
Activating the Performance Motivator System to Attract, Retain, and Motivate People
2024