Noah Rubin is author of How We Roll and the editor of Snoop Dogg's hit cookbook From Crook to Cook. He is the former editor-in-chief of Snoop's media platform, Merry Jane and before Merry Jane, he was editor-in-chief of Nas' media platform/production house Mass Appeal. In addition to his writing and editorial work, Rubin has an extensive music background. His credits include Grammy-winning A&R work for global EDM phenomenon Flume and production on two highly regarded albums for Wu-Tang Clan. He is also the former VP of Music at Decon Records (now Mass Appeal Records), home to artists like Run the Jewels, Pusha T, and the Hood Internet.