Dr. Oneeka Williams is on a mission to ‘Educate, Empower and Enrich’ the lives of children, especially girls towards a greater interest in Science, Technology, Engineering, Arts and Math. As Founder and President of Dr. Dee Dee Dynamo LLC, Dr Williams has developed a mechanism to engage children in the joys of science at an early age. Her belief is that by planting the seeds of curiosity, incorporating science content into an entertainment platform and delivering the message in the form of a powerful, confident girl character, she will be create early imprinting of what is possible thus dispelling the common childhood belief, that scientists are ‘old, white men with spectacles’. Furthermore, by creating interest, confidence and proficiency at an early age, Dr Williams believes that this will have a profound impact on increasing the percentage of women and underrepresented minorities entering STEM careers. Consequently, the implications for economic empowerment and the eventual effects on health disparities in these groups can be life altering.