The A-Zs of book marketing covering the good, the bad, and the surprising! • Why promotion really is your problem even if you have a publisher • What is the goal of all marketing and promotion? • Why negative reviews don’t matter and why you should welcome them! • How to find your readers • Why you don’t want to sell your first manuscript • What is branding and why should you do it? • Specific things you can do to promote your books • Should you have a catchy tagline? Hire a private publicist? Go on a blog tour? • Why you don’t want to give away a Kindle (or a $100 Amazon gift certificate) • What you can do to promote your books, including outside-the-box techniques • What exactly is a marketing plan and why do you need one? • What are the three most important steps to book promotion? • The biggest secret of all time when it comes to book promotion!