Help readers discover your work. Once your book is out there, you realize that the most difficult thing about publishing is actually getting read. For the novice author looking to find actionable methods of gaining exposure, this volume will provide a foundation for marketing that will help kickstart any writing career. Practical Advice Meets Real Experience After the book is published, your job as a writer isn’t done. Paper Hearts will help you: -Find Balance between Art and Business -Develop an Online Presence -Examine and Exploit the Way People Buy Books -Set Up Basic Tools for Communication -Discuss Best Practices to Get Reviews -Analyze What’s Worth Your Time & Money -Develop Live and Online Book Tours & Events -Host Live Events, Even if You’re an Introvert …And much more! BONUS! Includes a list of the most common social media outlets and the best practices for authors to use them and reach readers.