Patricia Martin is CEO and founder of LitLamp Communications, an award-winning marketing boutique acclaimed for using culture as a medium to connect brands with communities of consumers. Author of the books Renaissance Generation: The Rise of the Cultural Consumer and What it Means to Your Business, Made Possible By: Succeeding with Sponsorship and Tipping the Culture: How Engaging Millennials Will Change Things, Martin pioneered the point of view that the convergence of art, technology and entertainment is remaking the American consumer. Martin has been featured in the Chicago Tribune, The New York Times, NPR, the Wall Street Reporter, Market Watch, Harvard Business Review, and Advertising Age. She is a frequent contributor to The Huffington Post and a Senior Research Fellow at the Institute of Cultural Affairs International.