Peg Samuel, Adjunct Professor at New York University and Founder of Social Diva Media; she is a proven leader in online brand building and digital strategy. With twenty years experience in the digital marketing arena, Peg turned her love of communications into a lucrative and insight-driven Social Media consultancy specializing in social media strategy, brand influencer campaigns, and execution marketing for lifestyle, luxury, and high-profile celebrity brands. Peg has worked with media brands including W Hotels, Harper's Bazaar, InStyle, and Vogue, special projects include the NBC Olympics Games (known as the first "Social" Olympics), the 55th Annual GRAMMY Awards, and the New Music Seminar. Peg is a sought after speaker, she has been on panels and given talks at Social Media Week, WIX, Social Media Breakfast, Internet Week New York, and Digital Hollywood. Peg is the author of "Facebook Marketing Like I'm 5" and "How to be a Social Diva;" she’s also produced two music albums with International House's music label, Strictly Rhythm: "Strictly Social Diva." She has received attention from E! News, MSNBC, Entrepreneur Magazine, and Good Morning New York. Her social networking contact base reads like a Who's Who in the entertainment, media, and advertising industries.