Perry Marshall is endorsed in FORBES and INC Magazine and is one of the most expensive business consultants in the world. Clients in 300 industries value his capacity to integrate sales, technology, art and psychology. He founded the $10 million Evolution 2.0 Prize, staffed by judges from Harvard, Oxford and MIT. He aims to solve the #1 mystery in Artificial Intelligence and the origin of life itself. His 80/20 Curve is a productivity tool in NASA's Jet Propulsion Labs at the California Institute of Technology, and his Google AdWords book laid the foundations for the $100 billion Pay Per Click industry. He's served as an expert witness for search advertising litigation. Marketing maverick Dan Kennedy says, “If you don’t know who Perry Marshall is—unforgivable. Perry’s an honest man in a field rife with charlatans.” He has a degree in Electrical Engineering and lives with his family in Chicago.