1973
First Published
3.81
Average Rating
176
Number of Pages
'NO is the basic tool of the logic system. YES is the basic tool of the belief system. PO is the basic tool of the creative system. In the past, ideas have always lived longer than people. Once they were established, ideas would be changed only slowly and over several generations. But today technology and science have so speeded up the rate of change in the world that for the first time ever people actually live longer than ideas. This means that for the first time people need to change their ideas within their lifetime in order to keep up with the world.'
Avg Rating
3.81
Number of Ratings
131
5 STARS
27%
4 STARS
38%
3 STARS
27%
2 STARS
6%
1 STARS
2%
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Author
Edward de Bono
Author · 43 books
Edward de Bono was a Maltese physician, author, inventor, and consultant. He is best known as the originator of the term lateral thinking (structured creativity) and the leading proponent of the deliberate teaching of thinking in schools.
