Potemkin, Inc. is a debut book by French entrepreneur Philippe Joly, who uses the Russian legend of the Potemkin villages as an original approach to modern entrepreneurship and takes the reader on a personal journey behind the scenes, based on his own true, entertaining and funny stories and anecdotes as an entrepreneur. The book provides an insight into the Samson and Goliath battles that many one-man bands and small businesses have to fight and win, every day, in order to create and seize opportunities. In the author's own words: "Forget what you learned in business school! The only 80/20 rule that matters is the 20 you show and the 80 you don’t".