34% of startups shut down due to lack of product-market fit. Yet, there's a way to prevent it: turn PMF into your main metric. That's what Superhuman did: “Reorienting Superhuman around PMF paid off. When we started this journey in the summer of 2017, our product/market fit score was 22%. Within just three quarters of our work to improve the product, the score nearly doubled to 58%.” It's pointless to try to grow your startup before you've made your way to the point where there's a really strong desire from the market for your product. That's what this eBook will help you achieve. You'll finish the book... Understanding product-market fit and how does it look like. Being able to measure PMF for your startup. Knowing actionable step-by-step strategies to achieve it. We've consumed +100 resources about PMF (podcasts, videos, articles) and turned all of our insights into this eBook. The eBook has 8 chapters. The first and longest one is about the why, what and how of product-market fit. You'll learn what PMF is, its problematic relationship with growth, where and how to find it, how to know if you've achieved it, and 4 frameworks that work for all kinds of startups at any stage. The next seven chapters are case studies on how have the following companies achieved PMF: Superhuman, Segment, ClassPass, Intercom, Airbnb, Slack and PayPal.