" A must-read for anybody that wants to learn about the art and science of this role." — Jeevan Patil, Head of Product Marketing, Cisco Meraki "Whether you're starting out or are a product marketing leader already, this book will really help you [..] make an impact. " — Anuneet Kumar, VP of Product Marketing, Salesforce A comprehensive guide to product marketing—from messaging to influencing the product roadmap. Learn how to launch products, deliver value to the right customer, and grow your business. Whether you're looking to become a product marketer, a product manager, or an entrepreneur, this is the handbook you need to learn how to deliver value and take a product to market the right way. Product Marketing, Simplified