Among the most important ingredients for successful Web designs are creativity, planning, coding and design skills. However, many people forget that various psychological factors also play an important role when making design decisions. Psychology of Web Design gives you insights on how the human brain deals with different elements, colors, contrast, symmetry and balance. Combining the usability guidelines from Maslow's pyramid will surely help you design closer to your audience's desires. TABLE OF CONTENTS

• Persuasion Triggers In Web Design
• Designing For A Hierarchy Of Needs
• Designing For The Mind
• 10 Useful Usability Findings And Guidelines
• 30 Usability Issues To Be Aware Of
• Designing For Start-Ups: How To Deliver The Message Across
• Color Theory For Designers - Part 1
• Color Theory For Designers - Part 2
• Color Theory For Designers - Part 3 Pages: 272 Language: English Released: February 2012 Publisher: Smashing Media GmbH