"Finally, a great marketing book for charitable organizations. Brian Sooy brings clarity and structure to the challenge of branding a cause." — Marty Neumeier—author, The Brand Gap . Every day, meaningful causes are trying to rise above the noise and be heard. Is your nonprofit or philanthropy one of them? Raise Your Voice is an exploration of mission-driven design and the touch points that are meaningful to your audience. It explores a framework for understanding how your cause is represented by your organization’s unique personality and distinctive voice. This book will change the way you think about branding your cause. The resolutions of the Cause Manifesto are timeless principles that align how an organization communicates its values through its purpose, character, culture, and unique voice. These twelve strategic, inspirational, relational, and aspirational principles will transform your culture and empower you to communicate more powerfully and effectively. The principles of mission-driven design, and the resolutions of the Cause Manifesto, are a call to be courageous as you inspire your audience and connect them with your mission. This book is for anyone who supports and believes in a meaningful cause. It’s full of insights for executive directors, communication officers, grant and program managers, development directors and fundraising professionals. Share it with your board members, grantees, and volunteers. Encourage the organizations that you support and believe in to apply the principles, and make them part of its culture. More praise for Raise Your Voice "Now more than ever, effectiveness in the marketplace depends on our ability to rise above the noise and cut through the clutter. Brian Sooy provides a practical, design-driven approach for sharing your message with clarity and passion." — Todd Henry, author of Die Empty: Unleash Your Best Work Every Day , and The Accidental Creative: How to Be Brilliant at a Moment's Notice.