Majora Carter shows how brain drain cripples low-status communities and maps out a development strategy focused on talent retention to help them break out of economic stagnation. "My musical, In the Heights, explores issues of community, gentrification, identity and home, and the Are happy endings only ones that involve getting out of your neighborhood to achieve your dreams? In her refreshing new book, Majora Carter writes about these issues with great insight and clarity, asking us to re-examine our notions of what community development is and how we invest in the futures of our hometowns. This is an exciting conversation worth joining.” —Lin-Manuel Miranda How can we solve the problem of persistent poverty in low-status communities? Majora Carter argues that these areas need a talent-retention strategy, just like the ones companies have. Retaining homegrown talent is a critical part of creating a strong local economy that can resist gentrification. But too many people born in low-status communities measure their success by how far away from them they can get. Carter, who could have been one of them, returned to the South Bronx and devised a development strategy rooted in the conviction that these communities have the resources within themselves to succeed. She advocates measures such as This is a profoundly personal book. Carter writes about her brother’s murder, how turning a local dumping ground into an award-winning park opened her eyes to the hidden potential in her community, her struggles as a woman of color confronting the “male and pale” real estate and nonprofit establishments, and much more. It is a powerful rethinking of poverty, economic development, and the meaning of success.
Author
Majora Carter is a real estate developer, urban revitalization strategy consultant, MacArthur Fellow and Peabody Award winning broadcaster. She is responsible for the creation and successful implementation of numerous economic developments, technology & green-infrastructure projects, policies and job training & placement systems, and is currently serving as Senior Program Director for Community Regeneration at Groundswell, Inc. Carter applies her corporate consulting practice focused on talent-retention to reducing Brain Drain in American low-status communities. She has firsthand experience pioneering sustainable economic development in one of America's most storied low-status communities: the South Bronx. She and her teams develop vision, strategies and the type of development that transforms low-status communities into thriving mixed-use local economies. Her approach harnesses capital flows resulting from American re-urbanization to help increase wealth building opportunities across demographics left out of all historic financial tide changes. Majora's work produces long term fiscal benefits for governments, residents, and private real estate developments throughout North America. In 2017, she launched the Boogie Down Grind, a Hip Hop themed speciality coffee & craft beer spot, and the first commercial “3rd Space” in the Hunts Point section of the South Bronx since the mid-1980s. This venture also provides a rare opportunity for local families to invest through SEC approved online investment platforms. Majora is quoted on the walls of the Smithsonian Museum of African-American History and Culture in DC: "Nobody should have to move out of their neighborhood to live in a better one”. Her ability to shepherd projects through seemingly conflicted socio-economic currents has garnered her 8 honorary PhD's and awards such as: 100 Most Intriguing Entrepreneurs by Goldman Sachs, Silicon Alley 100 by Business Insider, Liberty Medal for Lifetime Achievement by News Corp, and other honors from the National Building Museum, International Interior Design Association, Center for American Progress, as well as her TEDtalk (one of six to launch that site in 2006). She has served on the boards of the US Green Building Council, Ceres, The Wilderness Society, and the Andrew Goodman Foundation. Majora was born, raised and continues to live in the South Bronx. She is a graduate of the Bronx High School of Science (1984), Wesleyan University (1988 BA, Distinguished Alum) and New York University (MFA). After establishing Sustainable South Bronx (2001) and Green For All (2007), among other organizations, she opened this private consulting firm (2008) - which was named Best for the World by B-Corp in 2014. While at Sustainable South Bronx, Carter deployed MIT’s first ever Mobile Fab-Lab (digital fabrication laboratory) to the South Bronx - where it served as an early iteration of the “Maker-Spaces” found elsewhere today. The project drew residents and visitors together for guided and creative collaborations. In addition, Majora Carter launched StartUp Box, a ground-breaking tech social enterprise that provided entry-level tech jobs in the South Bronx, operating it from 2014-2018. Majora Carter has helped connect tech industry pioneers such as Etsy, Gust, FreshDirect, Google, and Cisco to diverse communities at all levels.
