Two people used to having everything will have to figure out how to survive with nothing... It's the road trip from hell for business tycoons—and long-time rivals—Nate Etherley and Cece Kerr. To convince the owner of the viral new app Byways to sell, they'll have to use the app to take a backroads trip from San Francisco to Taos—with no phones, credit cards, or five-star hotels to bail them out. From truck stop coffee and flat tires to stars in the desert sky, they've got a lot to learn—about themselves, and each other. They'll either kill each other...or fall in love.