Born in 1963 in Solothurn (Switzerland), Reto U. Schneider is the deputy editor of NZZ Folio the magazine of the Neue Zürcher Zeitung in Zürich, Switzerland. An award-winning science journalist, he is a graduate of the Swiss Federal Institute of Technology at Zurich, with a degree in electrical engineering. He was a Knight Science Journalism Fellow at MIT, and the author of three books. Reto Schneider is also on the advisory board of the PINC conference and became the Swiss desk chief of the Annals of Improbable Results (IgNobel award).