Sam was born into a chaotic life in midst of an otherwise well organized country. Growing up in a small Swiss village he felt the urge to stand on his own feet early on. So he left at a very young age to start his own life and business by using his affinity for the digital world. And now, after riding the entrepreneurial dragon for more than a decade, he jumped off to focus on something he loves: to build, form and tell stories. Thanks to his connection to Nele's world he has a rich source to drain several books from.