Former plumber mostly known by his nickname "Joe the Plumber" Wurzelbacher became famous when he was filmed asking presidential candidate Barack Obama about small business tax policies. "Joe the Plumber" became a metaphor for the middle class american by the media and the McCain-Palin campaign. During the 2008 presidential campaign Wurzelbacher started working with the watch dog group and his own foundation "Secure our dream" On November 2008 he started promoting his new book.