Everyone talks about growth, but most people speak in abstract terms. Or discuss tactics without explaining the strategy or the “why” behind those tactics. Growth isn’t a marketing channel. It’s not one single hire. And it’s definitely not the same for every company. Raising money from investors also doesn’t guarantee growth. So what is growth? Growth is an "always improving" founder mindset, combined with a well-defined plan that’s executed to create minimal downsize and unlimited upside potential. If you’re looking for help to grow your business from where it is now to $10,000,000 in annual sales and beyond, I wrote this book for you.