Sean Kenniff is neither a cow nor a vegetarian. The author of "Stop Effing Yourself", is a physician, television journalist, radio host, and creator of the popular health news website Healthapalooza.com. In 2000 Kenniff was one of the original castaways on the CBS reality show Survivor. Born and raised in New York and now living in Miami, Florida, he was working for a large U.S. corporation during the recession of 2008-2009 when his position was suddenly eliminated. He went to live with the cows. The experienced changed his life and his diet. He no longer eats beef or meat from other mammals. Être the Cow is his first novella.