Serious Creativity
2013
First Published
3.83
Average Rating
452
Number of Pages
Creativity is becoming increasingly important for all businesses as competition intensifies because to act creatively is the best and cheapest way to get added value out of existing resources and assets. In this book, the author brings up-to-date the core concept of his book Lateral Thinking.
Avg Rating
3.83
Number of Ratings
504
5 STARS
31%
4 STARS
36%
3 STARS
23%
2 STARS
7%
1 STARS
4%
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Author
Edward de Bono
Author · 43 books
Edward de Bono was a Maltese physician, author, inventor, and consultant. He is best known as the originator of the term lateral thinking (structured creativity) and the leading proponent of the deliberate teaching of thinking in schools.
