Sid Mohasseb is a serial entrepreneur, investor, university professor and business thought leader. At 21, Sid started and later sold his first company. At 25, he taught comparative Eastern and Western philosophy. At 27, he became the youngest partner in the history of The SGS Consulting Group. ”Working with great leaders as a consultant, I learned that you win people, markets and customers with your heart, your principles and your ability to materialize a vision. You lose them with your inflated ego, inflexibility and insensitivity.” Since then, Sid has founded and led several early-stage and hyper-growth companies from inception to acquisition. He has also led company turnarounds—from near bankruptcy to profitability and has faced, accepted, and overcome his share of failures in ideas and ventures. Sid has served on the boards of over a dozen profit and non-profit companies—as observer, as director, and as chairman. He has logged thousands of hours developing strategies for various enterprises and working with board members. “Business wars are won on the battle ground, in the market place, a common problem is that board rooms are disconnected from the foxholes and strategies are often not responsive to the constantly changing competitive realities” Sid has mentored dozens of entrepreneurs, met with hundreds of start-up companies, and reviewed countless business plans, “Over the past 30 years, I have never seen a business plan that did not have to change over and over before leading to a win.” He has taught Strategy Management, Corporate Finance, Venture Capital, negotiation and Data Analytics to MBAs at University of Southern California (USC), Chapman University, and University of California in Irvine (UCI). As an adjunct professor, a venture capitalist, a few times over corporate CEO, former Strategic Innovation lead in Strategy for KPMG, a Harvard trained negotiator, a veteran board member and a featured TED Speaker, Sid’s real expertise is in connecting theory and reality and helping people see the bend in the road ahead. See www.Mohasseb.com for more information, including a partial list of clients served, publications, teaching credentials and more details on expertise. Visit www.TheCaterpillarsEdge.com for more information on the book.