‘Strategy’ is a big word. It’s relevant in business, politics and everyday life. And as this book shows, strategic thinking doesn’t have to be complicated. If you have a great new business idea that you want to make a reality, work for a small business or startup that is doing well but doesn’t have a strategy in place or simply want to learn more about strategic planning, this is the toolkit that you need. As well as introducing the different elements of a good strategy, this practical book will take you through a simple and tried and tested method used by leaders in companies around the world to develop their strategies. You will apply effective tools to develop your own strategy, from start to finish. And you will learn key concepts of strategic planning. A good strategy can make a business more successful. It can inspire others by creating clarity and getting people committed to your goals. And it sets out a clear plan to change or improve a business faster. And best of all, strategic planning doesn’t need to be complicated. Some of the best techniques and methods presented in this book are great exactly because they achieve results by being simple. A good Can lead to better business resultsCan help engage and inspire others, and Sets out a clear plan of action.It’s time to create your first strategy.