The history of graphic design cannot be taught through a simple series of significant dates or places. It must instead be defined by concepts and philosophies, and by the people who made, make, and inspire the work itself. Long overlooked within the broader history of printing and typesetting, when graphic design finally became the subject of serious study, the historian had to determine what the focus should be: the makers or the artifacts, the content or the context, or all of the above. Steven Heller, co-chair of the Design MFA program at the School of Visual Art, shares his distinct viewpoint along with numerous exclusive contributions. chronicles the customs and conventions of various cultures and societies and how they are seen through signs, symbols, and the artifacts designed for use in the public—and sometimes private—sphere. Areas of focus include: An examination of the concerted efforts, happy accidents, and key influences of the practice throughout the years, is an illuminating resource for students, practitioners, and future teachers of the subject.